Protecting Your Brand Starts with Safety

Recorded: September 25, 2025

As regulatory oversight decreases, the inspections, reminders, and backstops you once counted on aren’t there as they used to be. Regardless of how many auditors visit, the court of public opinion will hold your brand responsible for a safe product and safe working environments.

Protecting your brand means owning your safety culture completely, because no one else is going to catch the gaps for you. That means your food safety and health & safety programs must be stronger, more proactive, and more visible than ever to protect your brand, retain your employees, and most importantly keep people safe.

In this session, Gary Cluck, Health and Safety Expert, and Erik Kurdelak, Food Safety Expert, drew from decades of in-plant and regulatory experience to show you how to build a proactive safety culture that thrives no matter how thin your regulatory safety net gets.

Attendees learned:

• How safety and brand protection are connected
• Modern training techniques that drive a safety culture
• Ways to gain executive support for enhancing your learning and development strategies
• Benefits you can expect to gain from driving a culture of safety